Happiness is...

I've heard people discuss how a store experience can make a customer happy.

If you hear someone selling this, run the other way as fast as possible.  They are disconnected from reality and will not solve your problem.

First, happiness is a choice.  It has nothing to do with the circumstance.  It has nothing to do with what you have or don't have.  You choose to be happy.

If you are not choosing to be happy, you are probably basing your happiness on external factors.  As such, you are probably either affected by stuffitis or you have no direction in life.  You buy stuff to make you happy, and wonder why you aren't happy.  That person has confused happiness with temporary amusement.

Second, don't try to make your customer happy.  See point 1.  You are not a psychologist (unless that's your business. I'm assuming most of you aren't).  Try to engage and entertain your customers.  But don't try to make them happy.

Because you can't make them happy.

That bears repeating again.

You can not make your customers happy.

Engage your customers.  Entertain them.  Delight them.  But realize all of these are temporary, transitory emotions.  They fall suite to whim just like everything else.  But that just means you have to keep bringing your A game every time.  Because every single experience is a new opportunity to engage a customer.